Reality vs Illusion 27 October 2010 10:21 pm
So here are some cool videos I saw during English class. The video below is part of Dove's campaign against the pressure of being beautiful, as part of it's plan to establish a socially-conscious image. You may have already seen the video of the woman's face being photoshopped before being published, letting consumers have a false and unrealistic perception of beauty. So here's the next video in that line-up.



Now, before you get all sentimental and go all: Aw, Dove is such a caring and socially responsible brand who cares so much about being responsible about the world we live in, here's Greenpeace response to the video:



Of course, Dove does empower women with their campaign for natural beauty, but really, how much of their image is really true? Is this just a marketing ploy, as can be seen from their lack of care to the environment while hiding behind the branding of being the Messiah for women, or is this the beginnings of Dove being the first of a long line of companies believing in corporate social responsibility? HMMMM.
---------------------------------------------------------------------------------------------------------
The writer has a PIMPLE BREAKOUT. make out of that what you will.